The Canadian Elite Basketball League (CEBL) and Sports Info Solutions (SIS) have announced a partnership naming the latter as an official data provider of the league.
The collaboration will see SIS collect, analyse and distribute real-time CEBL data. The firm has also pledged to support all aspects of the CEBL’s data requirements, inclusive of ensuring an ‘innovating experience’ surrounding the Elam Ending.
Mike Morreale, Commissioner of the CEBL, stated: “We are very excited to find a partner in SIS that truly supports our efforts to grow the game domestically and internationally and more importantly create a betting solution to further enhance the great benefits of the Elam Ending.
“I can’t wait to see how SIS helps propel us forward through their innovation to new fans across the globe.”
Furthermore, the sports data and analytics provider will amplify the CEBL within the recently regulated sports betting industry in both Canada and the US.
“At SIS, we’re big believers in the continued evolution of sports and as such are excited to support the Canadian Elite Basketball League and the Elam Ending at large, grow as a key component of basketball,” added Dan Hannigan-Daley, CEO of Sports Info Solutions.
“The betting opportunities and interest surrounding this innovative way of determining basketball wins and losses is very compelling to us as a driver of advanced fan engagement.”
The partnership was organised by ThePostGame, a US-based sports consultancy and content studio, which is working with the CEBL on betting and media rights strategies.
SIS will support the league’s integrity and social responsibility efforts, including efforts regarding bet types, anti-piracy, and problem gambling, alongside partner operators and those offering wagering on the CEBL.