Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to fans.

The firm aims to ‘digitally transform’ the way United engages with fans through its digital platforms, including and the Manchester United App by the use of data and analytics technologies.

Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, stated: “We are proud to welcome DXC as our principal shirt sleeve and digital transformation partner. We are two organisations with a shared belief in the power of technology and its role in improving the way in which we operate.

“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”

Furthermore, from the upcoming season, DXC will be visible on the club’s home, away and third kits, creating ‘worldwide brand exposure’ for the tech company.

DXC will also become the Presenting Partner of Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programmes and in-person seminars.

“Manchester United is a club with a huge history and we are proud to be part of its exciting new era for the club,” added DXC Technology’s Chief Operating Officer, Chris Drumgoole.

“Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organisations, Manchester United and DXC are experts in managing world-class operations. We stand shoulder to shoulder in our belief in the power of technology to win.”

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