The Memphis Grizzlies and Caesars Sportsbook have announced a multi-year marketing partnership that names the casino company an official sports betting partner of the NBA team.
Caesars Sportsbook will assume the presenting entitlement to the Caesars Sportsbook Lounge within FedExForum as well as aim to leverage the Grizzlies’ digital footprint, including social media, web and mobile applications.
“We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment,” said Memphis Grizzlies President, Jason Wexler.
“The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best in class content for all sports fans to enjoy.
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Lounge to watch their favourite sports programming or for hosting a private event.”
Furthermore, Caesars Sportsbook will become the presenting partner for several GCM shows, including the Chris Vernon Show and Odds Couple.
The operator is also set to become the official advertising partner of the GCM Podcast Network with advertising inclusion on all GCM Podcasts.
Chris Holdren, Co-President of Caesars Digital, added: “The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise.
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”