Championship clubs Burnley FC and Huddersfield Town have both formed partnerships with betting operator BK8 following the start of the 2022/23 season.
BK8 will now become the official training wear partner of Burnley, whilst the agreement also sees the Burnley FC in the Community charity receive a £15,000 donation.
This financial contribution also comes as BK8 revealed its latest Ambassador as Faye White MBE, former England Captain and Arsenal WFC Captain.
BK8 European Managing Director, Michael Gatt, said: “We are delighted to have Faye join our iconic team of ambassadors.
“Our latest club partnerships and £30,000 of donations to their chosen charities demonstrates our ongoing, long-term commitment to help empower women through grassroots football projects alongside providing important support for mental health and wellbeing groups in local communities.”
The club has stated that the donated funds will ‘make a real difference’ to the local community, helping it to deliver a wide range of health & wellbeing programmes.
Furthermore, the operator’s agreement with Huddersfield will see BK8 continue as the team’s global betting partner, after having formed a sponsorship agreement in December of last year.
The new deal is now also extended to include front of shirt sponsorship of the Huddersfield Town Women’s team.
Commercial Director of Huddersfield Town, Ian Birtley, added: “It’s brilliant to have BK8 on board for the 2022/23 season and to see our joint commitment to grassroots women’s football lead to their sponsorship of the Huddersfield Town Women’s team.
“Having learned more about their business and company principles since discussions first began, we’re delighted to have them continue as our global partner and look forward to working more closely with them throughout the season.”
BK8 also joined the club in pledging support for the Her Game Too movement, which was created by female football fans.
A spokesperson for Her Game Too concluded: “This extension to the partnership is a really positive step for all parties. Admittedly, whilst we had initial reservations – the Club and BK8 were quick to respond to us and they were brilliant in taking on board our concerns and the concerns of their supporters.”