Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.
The company’s logo is set to become visible on several of the Championship club’s assets, including match day perimeter board advertising and on the players’ non-match day training kit.
Huddersfield Town Chief Executive, Mark Devlin, commented: “We have spent a lot of time speaking to BK8 in order to understand their values. We’ve come to know the central team at BK8, and how they want to operate as a company.
“BK8 have made a lot of positive moves in recent months and their work with former England footballer Kelly Smith and her charity bears testimony to their efforts. We’re confident that they have acted positively and will continue to contribute to grassroot football. Therefore, we are glad to enter into this partnership with BK8 which potentially could grow in the coming years.”
Founded in 2014 and primarily operating in the Asian market, BK8 has stated that it is now wanting to target expansion into other territories.
The betting enterprise’s European Managing Director, Michael Gatt, noted: “We are absolutely delighted to have partnered with Huddersfield Town as their official global betting partner and we are thrilled that they have been able to see the positive changes we have made as a brand in recent months to make this possible.
“In fact we do have plans to work with Huddersfield in some grassroots activation in coming months.”
In sport, BK8 has previously worked with former Chelsea FC captain John Terry and Netherland’s top goal scorer Robin van Persie, and Huddersfield FC Town joins La Liga clubs Valencia CF, Athletic Club de Bilbao, Villarreal CF, RCD Mallorca and Elche Club de Fútbol in establishing a partnership with the enterprise this season.
CEO of Outlast Sports, Salauddin Sinnakandu, who brokered the collaboration, added: “After the La Liga and Kelly Smith activations we put in place, this deal is very much the next phase of the brand’s strategy to engage in the football market in the UK. Being part of that community, specifically in Europe and Asia, will be the focus in the coming months.”
In June this year, BK8 vowed to ‘listen to the voices of the fans in the communities we serve and recognise when we are wrong’, after the group saw its commercial partnership with Norwich City mutually terminated after just three days.
The firm stated that a portion of the funds intended for the sponsorship would be donated to charity, which was intended as the first step in a journey to win back the trust of fans.