Torino Football Club has announced PlanetPay365 as the club’s official value-added services partner for the next two seasons.
The collaboration will make its debut this Saturday during the Torino vs Lazio clash in which PlanetPay365 will be match sponsor.
Lorenzo Barale, Commercial Director of Torino FC, said: “We are happy to welcome PlanetPay365 within our family of partners. This collaboration, which will officially start on the occasion of our season debut at home in Serie A.”
The multi-service payment platform, owned by Planet Entertainment (a division of the SKS365 group), looks to bring advantages for fans of the Serie A team, and ‘have the opportunity to access value-added services designed for them’.
“The partnership with Torino strengthens our presence in Serie A and makes us particularly proud, because it is a legendary team that not only made the history of Italian football, but that can count on a particularly strong and enthusiastic fan base,” added Troy Cox, Chief Commercial Officer of SKS365.
“The agreement will allow us to make the most of the ‘interactive’ nature of our offer: together with Torino, we will be engaged in joint engagement activities, with the aim of increasing the level of sports entertainment and making the company even more unique and original.”
Similarity, at the end of last year, ACF Fiorentina also established a deal with PlanetPay365 for the 2021/22 season as the group became its official value-added service partner.
The agreement looked to increase PlanetPay365’s brand visibility and expand business in the Tuscan region, as the group began its presence at the Artemio Franchi stadium on the LED perimeter boards.
The month prior, the platform also welcomed AS Roma as an official partner which supported the club throughout the 2021-22 season.