The Hong Kong Jockey Club (HKJC) has formed a data deal with PA Betting Services as the latter looks to add further depth to its horse racing coverage.
Under the new collaboration, PA Betting Services will use its delivery platform to supply data from the jockey club to Tote UK and At The Races.
Sam Nati, HKJC Head of Commingling, commented: “PA Betting Services is a key partner in delivering the data to our customers.
“We are always impressed by how swiftly and efficiently PA Betting Services delivers the technical requirements we ask of them and look forward to our ongoing relationship as we develop our racing product further.”
The agreement comes as the HKJC looks to capitalise on strong commercial momentum, having closed the 2021/22 racing season with record turnover of HK$140bn, a 3% increase on the previous season.
Eugene Delaney, Director at PA Betting Services, said: “We are delighted to be working with HKJC. HKJC racing is a fantastic product and it has been great to see the coverage and demand grow.
“We showcased our agility and reliability to integrate with two third parties. We are excited to be extending our partnership with such an esteemed brand.”
In recent months, a ‘record total’ prize money of HK$1.62 billion (approximately £158.6 million) was announced for Hong Kong racing throughout the 2022/23 racing season.
The HKJC revealed that the overall purse will be bolstered by a record single-season increase of 11.5% (HK$167.2 million), and feature a range of innovations such as a new bonus system and increases in prize money across middle-distance races.
