PA Media Group and its subsidiary PA Betting Services have finalised the acquisition process of Singapore-based horse racing data firm iRace Media.
As a result of the acquisition, PA Betting Services will inherit iRace Media’s portfolio of Asian partners such as The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp, plus all associated operations, including the promotion of racing coverage through data and content services like form guides and interactive tipping content.
Other services include the production and translation of localised content for each of iRace Media’s customer target markets, as well as the publication of the racing form guide ‘iRace’ famous among Asian consumers.
Eugene Delaney, Director of PA Betting Services, commented: “The combined knowledge and reach of iRace and PA Betting Services will be significant for the industry. Not only does it allow us to reach new customers, but it also puts us in a position to offer a whole new range of services for our rightsholder and bookmaker partners.”
In combination with iRace Media’s extensive portfolio, PA Betting Services will also leverage its own racing expertise to build an offer that elevates its value for customers through a comprehensive global racing database and an expanded distribution network.
Steve Levar, CEO and Founder of iRace Media, added: “We are thrilled to embark on this journey with PA Betting Services. Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities.”
Levar will maintain his position as iRace Media CEO, and the company will continue to operate as a stand-alone business.