Laureus has launched a new digital-first content series – Spirit of Sport – aiming to give global audiences content from some of the world’s biggest sporting names. 

Described as a ‘global movement that uses the power of sport to transform the lives of children and young people’, Laureus’ content focuses around exclusive interviews with sports stars as well as access to major sporting events. 

The firm has highlighted the three key components of the series as; profiles and insight, great sporting venues and ‘Sport for Good’ (a network of over 200 sports-based programmes).

Laureus Academy Member, Sebastian Coe, said: “Spirit of Sport is a true reflection of what Laureus stands for and is capable of. The series is set to be a first-of-its kind production service with access to such high profile talent, strong media connections and combining news-led content with the power of sport.

“Laureus has proven itself as one of the most influential and impactful brands in the sport for good movement, stemming from its relationships with the highest profile athletes to the work on the ground in some of the most deprived and poorest communities on the planet.

“Today, Laureus supports more than 250 programmes in around 40 countries. Since its inception in 2000, Laureus has helped to improve the lives of more than six million young people. The legacy is one that Laureus Sport for Good’s founding Patron Nelson Mandela will be proud of.”

The first episode will feature an interview with Tom Brady, a Q&A with Naomi Osaka, a review of the World Athletics Championships with Michael Johnson, an exclusive FIFA World Cup preview with Ruud Gullit as well as accompanying Laureus Ambassador, Andriy Shevchenko, his visit to Ukrainian refugees made homeless by the war in his homeland.

“Laureus has been a valued content partner of MARCA for many years and we’re excited to see the content which Spirit of Sport will deliver,” added Gerardo Riquelme, Deputy Director at MARCA.

Laureus’ ability to bring together the world’s greatest athletes and the inspirational stories of sport from around the world is unrivalled.”

Spirit of Sport will be available to a ‘vast international audience’, reaching viewers in over 100 counties across television, radio and online, such as Sky, Fox Sports, Supersport, TVE, Marca and Globo, to name a few.

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