Liverpool FC has expanded its partnership with Sorare, making the blockchain company an official global partner of the Premier League side.
The player-owned fantasy sports game first formed a collaboration with LFC last year in launching digital cards of first-team players on its platform, including Trent Alexander-Arnold and Virgil van Dijk.
Ben Latty, Commercial Director at LFC, said: “At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club.
“We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
This latest deal will see the pair produce multimedia fan content and release new experiences for Reds fans and Sorare’s managers. The deal also aims to create enhanced opportunities for the Reds to engage new fans internationally through Sorare – via its users in 185 countries.
Sorare continues to build its presence in the industry through partnering several sports organisations, which currently includes La Liga, the Bundesliga, Serie A and Major League Baseball (MLB).
“Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballing juggernaut with unparalleled history and one of the largest and most passionate fan bases in the sport,” added Michael Meltzer, Head of Business Development at Sorare.
“We’re beyond excited to expand our partnership with such an historic club that is just as committed to innovating to bring authentic experiences to their fans as we are.
“Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Reds they love – from Virgil van Dijk to Trent to Thiago.”