Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO in Germany.

As the German-based work and utility brand becomes a sponsor of the 2024 competition, Strauss is also partnering up with the two German women’s players Giulia Gwinn and Laura Freigang who will become ambassadors for the brand.

Guy-Laurent Epstein, UEFA Marketing Director, said: “We are honoured that Engelbert Strauss is building on its partnership with the UEFA Europa League and the UEFA Europa Conference League and is now becoming a sponsor of our flagship men’s national team tournament – the UEFA EURO. 

“Supporting those who work hard is something UEFA and Engelbert Strauss have in common, and we look forward to developing our ever-expanding partnership even further over the coming years.”

Engelbert Strauss also has long-standing partnerships with the German Football Association and Germany’s national teams.

“The UEFA European Football Championship makes the hearts of football fans beat faster worldwide,” added Henning Strauss, Strauss Brand Director and CEO.

“Strauss is the workwear partner of the tournament – of those working behind-the-scenes to deliver this global football festival. We’re all working towards the next football festival in Germany in the summer of 2024.”

Kicking off 14 June 2024, the tournament will take place across 10 stadiums throughout Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart.

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