BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.
The TV spot will appear across broadcast, outdoor marketing, digital and social channels throughout the NHL season.
The content was first shown in advance of next week’s start of the NHL season, and is part of the sports betting and iGaming operator’s ‘IT’S ON’ campaign.
The spot features Gretzky as he stops by McDavid’s on-ice practice session, as the group shows ‘the growing tension between McDavid’s focus on perfecting his craft and Gretzky’s excitement as he previews the BetMGM app’.
“It’s incredible to showcase two of the greatest hockey players on-screen interacting with one another,” commented Raymond Doyle, VP of Brand, BetMGM.
“We look forward to entertaining hockey fans during commercial breaks as two of the game’s legends blend sports and entertainment and demonstrate the endless possibilities with BetMGM.”
The campaign was created by 72 and Sunny New York and directed by Executive Producer of Entourage and Ballers, Peter Berg.
The ‘IT’S ON’ campaign also aims to show the worlds of BetMGM’s list of brand ambassadors including Jamie Foxx, Barry Sanders, Kevin Garnett, Vanessa Hudgens and Jalen Rose, to name a few.
McDavid signed with BetMGM in March as one of the first active professional athletes from the four major professional sports leagues to become an ambassador for a sports betting operator, following Gretzky who signed in June last year.