Italian football legend Francesco Totti has been named an ambassador for

Stockholm-listed Betsson praised Totti for his ‘exceptional talent’ and ‘illustrious career’, whilst the partnership will focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines.

The news comes as the group launches its new sports infotainment platform in Italy. 

“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” commented Totti. “ presents a wonderful opportunity to unite various sports clubs and help them to realise their full potential.”

It was only announced last week that Betsson had officially launched in Italy with its sports betting offering.

Described as a ‘strategic move’, the Swedish operator looked to further demonstrate its expansion into new markets which has accelerated across multiple different regions. 

Additionally, introduces the initiative ‘Betsson Sport Club,’ inviting teams to join and gain visibility and support alongside other participating teams. 

This club is open to clubs from both prominent and lesser-known leagues, offering them exposure opportunities and a platform for more visibility.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, concluded: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. 

“We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”

Also this month, it was reported that Serie A’s Inter Milan were on the cusp of signing Betsson as its front-of-shirt sponsor for next season according to reports. 

According to, Inter has now reached an agreement with the Swedish betting giant – with the fan site detailing that the agreement is expected to earn €30m, plus bonuses per season, for the next five years.

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