The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022.
Henault is the current Senior Vice President, Marketing, Streaming of Paramount+, and she will now report to NBA Deputy Commissioner and Chief Operating Officer, Mark Tatum.
The new CMO will lead all global marketing efforts for the NBA and its affiliate leagues to engage fans and further the organisation’s mission to ‘inspire and connect people everywhere through the power of basketball’.
Additionally, she will play a leading role in driving the launch of the NBA’s Next Gen platform, working with the product and content teams on the reimagined NBA App and NBA ID – the league’s new global membership programme.
“Tammy is an award-winning marketing and media executive with terrific experience and a proven track record in audience acquisition, retention and engagement,” commented Tatum.
“As the NBA continues to prioritise our direct-to-consumer offerings, we are excited for Tammy to join our team and help us forge meaningful connections with NBA fans around the world.”
Henault joins the NBA from Paramount Global, where she managed a team responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention.
In 2021, Henault led the marketing strategy for the global launch of Paramount+ and in her eight years at the company, she also led campaigns for more than 100 original and exclusive shows and movies.
Henault commented on her new role: “The NBA is a global powerhouse with an incredible fanbase, and I am honoured to bring my experience in growing audiences and engaging fans to the league.
“I am inspired by the league’s mission to build community through the game and look forward to working in partnership with internal and external stakeholders to continue to bring innovative marketing to NBA fans around the world.”