FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.

The Major League Soccer Club’s new Affiliate Partner Program will offer small to medium-sized (SMEs) Dallas/Fort Worth-based businesses brand exposure during home games at Toyota Stadium across stadium field boards and video boards. 

A specialist in community-driven sports partnership, Eleven Sports Media will build these ‘high-value partnerships’ on behalf of FC Dallas. 

“Eleven Sports Media are experts in innovative partnership programs,” commented FC Dallas Vice President of Business Development, Melissa Jannetta. “We are excited to be working closely with them to launch our Affiliate Partner Program.

“Small and medium-sized businesses are integral to the lifeblood of Dallas. This partnership creates a program that deepens our ties with the local community. It’s more important than ever to engage our local businesses which is a key part of our commercial and community objectives for the 2023 season.”

Furthermore, affiliate Partners will also gain opportunities to market their products and services to a wide variety of potential customers on the club’s official digital and social channels. 

The partnership will also enable brands access to activation opportunities, invitations to exclusive networking events and join an ecosystem of other local businesses to further activate their brands in connection with the top-flight team.

FC Dallas becomes MLS’ first Western Conference club to partner with Eleven. The pair underscored that the partnership will allow the local business community across Dallas/Fort Worth to ‘affordably benefit from the significant exposure the Dallas can give them and the hands-on activation and experiential services Eleven provides’.

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