With the MLS season set to kick-off next week, Inter Miami have announced a new partnership with Red Bull, becoming the club’s official energy drink partner.
Red Bull is aiming to ‘fuel’ Inter Miami’s MLS campaign by launching fan initiative events, such as providing its range of products inside and outside of Chase Stadium on matchdays, as well as hosting a DJ booth at the Inter Miami Fan Zone pre-game.
In addition, Red Bull will also receive branding across Chase Stadium in Fort Lauderdale, Florida and feature as an ‘Entitlement Partner’ of the North Stand of the stadium, typically one of the loudest sections of the ground.
Euan Warren, Vice President of Partnerships at Inter Miami, stated: “Our partnership with Red Bull reflects the continued rapid growth of Inter Miami CF, as we deepen our connection with our shared energetic audiences in both South Florida and around the world.
“Red Bull’s unparalleled passion for sports and functional beverages, its innovative approach to fan engagement, and its commitment to creating unforgettable experiences, perfectly aligns with our vision.”
Throughout the 2025 MLS season, Inter Miami and Red Bull will work on digital content initiatives to entertain and inform fans of the partnership.
Red Bull has a strong presence across football, particularly in Europe, where the Red Bull Football Group has laid an imprint of fostering youth talent at a range of the clubs it owns.
This has seen RB Leipzig and Red Bull Salzburg achieve success over the past decade. The Red Bull Group is also a minority owner of French football club Paris FC, who were part of a consortium led by one of the world’s richest men, Bernaud Arnault, to acquire the club in late 2024.
The Red Bull sponsorship marks yet another partnership secured by Inter Miami ahead of what is expected to be a successful campaign for Lionel Messi’s team.
Last week, the club confirmed the signing and renewal of ten sponsorship agreements with companies ranging in various sectors. Despite not being the most valuable MLS team, it has quickly established itself as one of the most commercially lucrative clubs.
After the signing of Messi in the summer of 2023, the club’s valuation soared and currently sits at $1.2bn, just $50m behind LAFC who are the most valuable club at $1.25bn.
