Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season.
The partnership will see the firm produce headwear for the F1 team and its drivers to wear throughout the season, as well as being available to purchase from both New Era and Red Bull Racing online stores and outlets.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, noted: “The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture.
“Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be made available in the familiar Oracle Red Bull Racing livery colours and will also include a few race-specific specials through the season.
“The collaboration gives us the opportunity to connect with fans on a new level and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.”
Originating from New York, New Era has been supplying headwear for over a century to some further major sports leagues such as MLB, the NBA and the NFL in the US, as well as teams in the English Premier League, France’s Ligue 1 and Spain’s La Liga.
“We are thrilled to be partnering with Oracle Red Bull Racing,” added Paul Gils, VP EMEA at New Era.
“As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to further strengthen our presence in Formula One.”