The US Soccer Federation has announced a multimedia rights agreement with NBCUniversal Telemundo Enterprises.
The deal sees the broadcaster become the exclusive Spanish-language home of the Women’s and Men’s National Teams in America across all platforms, including Peacock.
“We’re incredibly excited to begin our partnership with Telemundo as we continue to bring the passion of our sport and National Teams to Spanish-speaking audiences,” stated US Soccer Federation President Cindy Parlow Cone.
“It’s a special time for soccer in the United States, and Telemundo’s commitment to double-down and amplify the sports growth through their unparalleled portfolio of platforms serves as an incredible foundation of the partnership.
“With Telemundo as the rights holder of the FIFA World Cup, the FIFA Women’s World Cup, Olympic Games, and the Premier League, there will be prominent opportunities to highlight our players and teams to bring unprecedented access to fans during marquee moments.”
The new deal will feature over 20 US National Team matches each year across Telemundo, Universo, Peacock – presented by the digital content brand Tplus – and Telemundo’s digital platforms, consisting of National Team friendlies, the SheBelieves Cup and select CONCACAF Nations League matches, to name a few.
Beau Ferrari, Chairman of NBCUniversal Enterprises, added: “Building off the momentum of a historic World Cup 2022, we are proud to partner with the US Soccer Federation and become the new exclusive Spanish-language home of Team USA.
“The US National Teams will be a cornerstone of our portfolio of premier sports franchises, multiplatform live sports offering and new IP content creation.
“We look forward to together propelling the growth of soccer in the United States and serving our audiences across all platforms, as we build toward the FIFA Women’s World Cup in 2023 and FIFA Men’s World Cup in the United States, Mexico and Canada in 2026.”
The platform may also create ancillary programming, such as original content and behind-the-scenes pieces produced by Telemundo Streaming Studios among additional content opportunities throughout the NBCUniversal Telemundo portfolio.