Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most recognisable names in cricket. 

The multi-year partnership agreements have been established with Derbyshire, Durham, Glamorgan, Gloucestershire, Kent, Lancashire, Middlesex, Northamptonshire, Nottinghamshire,Somerset, Sussex, and Worcestershire

FanCraze will work with the county cricket teams on digital collectibles to be sold and traded on the company’s NFT platform. 

Digital collectibles such as player cards can be used to help unlock ‘real-world’ experiences. 

“We are proud to partner with Kent Cricket along with other legendary clubs across the English County ecosystem,” said Anshum Bhambri, Chief Executive of FanCraze.

“We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

This is the latest in a line of cricket Web3 deals that FanCraze have recently conducted. Partnerships with the International Cricket Council (ICC), Cricket West Indies (CWI), and Indian Premier League (IPL) teams such as the Delhi Capitals and the Chennai Super King, are all a part of FanCraze’s goal of enhancing the viewers’ experience through NFTs. 

FanCraze also launched its first ever women’s cricket NFT last year which proved to be a successful one, with the backing of football icon Cristiano Ronaldo, the company raised $100m in a Series A funding round. 

Insider Sport Insight: For cricket to tap into digital assets can be key, as the sport looks to unlock engagement amongst a new demographic and within different medias. Furthermore, the link between FanCraze and a host of County Cricket sides can be a significant move in enhancing the role of blockchain tech within cricket.

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