Olympique de Marseille (OM) has announced that Mojabet has become the club’s official African betting partner for the next six years.
The Ligue 1 club will now help pursue the operator’s goal of expanding its online offerings for African sports fans.
Pedro Iriondo, Strategy & Development General Manager at Olympique de Marseille, stated: “We are delighted to welcome Mojabet as a regional betting partner in Africa. We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fan base in Africa.
“We share similar values around the beautiful game to achieve our goals. We look forward to developing our cooperation with Mojabet with top-class content. This partnership demonstrates our commitment to continuing the club’s history with the African continent.”
The partnership also aims to highlight Mojabet’s commitment to international growth and the promotion of fan-friendly engagement within a ‘responsible gaming culture’.
The brand will also benefit from digital overlay technology, which targets audiences in the region by geo-location ads displayed on the club’s LED screens. Mojabet can leverage this technology in Africa for all French top-division matches played at the Orange Velodrome.
“Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities,” added Moja Group CEO, Paris Anatolitis.
“Mojabet has established a dominant position across the continent but also has ambitious growth plans. OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences, and complement our highly engaging online betting opportunities.
“Our OM8 competition offers a glimpse of the engaging initiatives we’ll be running to give something back to our customers.”
The club has also held further partnerships with sports betting companies such as ParisonsSport, FDJ Group, as well as Just Bet Online (JBO).