Berbatov renews as JBO ambassador in a multi-year deal

Bulgarian football legend Dimitar Berbatov has renewed his multi-year position as the official brand ambassador for Just Bet Online (JBO). 

The former Manchester United and Tottenham Hotspur striker will continue to be the face of a series of dedicated promotions and activations for JBO digital sportsbooks and eSportsbooks in Asia. 

An icon in his home country of Bulgaria, JBO states that Berbatov’s “engaging appeal and track-record of on-field ingenuity” has matched JBO’s own brand values over the past several years.

Berbatov commented: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. 

“As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. 

“JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.”

JBO has lengthy links in international sports, with a sponsorship portfolio that includes Bologna FC of Serie A, and a title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event. 

JBO is also the official regional partner of Olympique de Marseille in France’s Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organisations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.

The extension on Berbatov’s deal further underlines JBO’s progressive and ambitious expansion over the years, growing its global footprint into more emerging markets, empowered by the operator’s aim to engage, educate, and entertain.

“We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game,” added a JBO spokesperson. 

“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino.”

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