Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival.
The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives at the Goodwood Festival of Speed to promote the latest in its lineup of products, including its high-end P Zero tyre range.
Marco Tronchetti Provera, Pirelli Executive Vice Chairman, said: “I’m pleased that Pirelli is partnering with the Goodwood Festival of Speed. It is an excellent fit for us. As a market leader in high end tyres, Pirelli feels at home among the world’s leading premium and prestige carmakers.
“This also goes for the Festival’s attention to motorsport, an area we have been involved in since 1907. Finally, and importantly, we identify with and appreciate the Festival’s interest in new forms of sustainable mobility, as we are focused on developing new technologies to make mobility ever more sustainable.”
Other significant sports deals for the tyre brand include the recently signed three-year extension of its contract with the FIM Superbike World Championship, as well as its long-standing partnership with Serie A club Inter Milan and Formula 1.
Charles Henry Gordon-Lennox, Duke of Richmond and Goodwood owner, commented: “Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner.
“As the leader in the prestige tyre market and the official supplier of tyres to F1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”