Inter Milan reportedly drives toward €100m sponsorship deal

Chinese daily Titan Sports has reported that Italian giants Inter Milan look set to earn €100m after agreeing a new sponsorship deal with Hengda Hengchi, the electric car brand of Evergrande.

Reports coming from Titan Sports suggested that Evergrande, who is a Chinese real estate giant, had already held talks with the Serie A club last week and that the Suning Holdings Group, Inter’s owners, has already started broadcasting adverts featuring Hengda Hengchi cars.

Further details surrounding the deal are yet to be released, therefore despite the report stating that Hengda Hengchi will become Inter’s latest car sponsor, it does not mention whether or not the brand itself, or any other Evergrande-owned company, will replace Pirelli as the club’s shirt sponsor.

Inter’s long term partnership with tyre manufacturer has seen the club bring in €10.5m per year since 1995. With this being said, Pirelli’s contract with the Italian giants is set to expire in 2021 and Zhang Jindong, the club’s owner, is reportedly eyeing up more lucrative sponsorship deals in an attempt to keep up with Inter’s European competitors. 

At the time of writing Inter currently sit second in the Serie A table and find themselves with a game in hand and a golden opportunity to leapfrog reigning champions Juventus. 

Having recently defeated city rivals AC Milan at the weekend, Antonio Conte’s side now prepares to play host to Lazio, as Inter take on the Rome based club tonight.