IMG ARENA has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS NEXT Pro.
As a result of the collaboration, IMG ARENA will integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro in a move that can be key to elevating player performance analysis.
It comes off the back of IMG ARENA’s acquisition of Signality in 2022 – enabling the group to tap into computer vision to extract accurate sports event and tracking data in real-time, utilising existing camera setups to derive positional data and event information automatically.
The product is part of IMG ARENA’s Sport Services offering, which helps rights holders deliver front row action for fans through data, content creation and production streams.
The data points collected will include players’ total running distances, speed zones, sprints and separation between players, among others.
IMG ARENA will also provide tracking data of match officials to enable the Professional Referee Organization (PRO) to support on-going efforts in developing the next generation of referees in North America.
