Polish sports betting operator STS has gained the rights to tap into localised marketing activities and services from the first round of matches in the group stage of the UEFA Europa League and UEFA Conference League.
STS joins the list of brands owned by the British company Entain, which is a partner of the UEFA Europa League and the UEFA Conference League.
“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Conference League from the first match day,” said Paweł Rabantek, Chief Marketing Officer at STS.
At the end of August, Entain, one of the largest global gambling operators, completed its acquisition of STS. As a result, under Entain’s sponsorship contract with UEFA, the Polish brand can activate UEFA´s Europa League and the UEFA Europa Conference League in Poland.
STS has now gained the advertising rights during matches of Polish clubs and the possibility to use a number of digital activities including the use of UEFA Europa League and UEFA Conference League IP.
“STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland. The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position,” added Rabantek.
“I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”
