In a bid to deepen fan engagement, Genius Sports has inked a new deal with Premier League Productions (PLP) to enhance live broadcasts for fans in over 185 countries.
As a result of the deal, Genius – which is the official tracking provider of Football DataCo – will now enable PLP broadcasts to feature a live Premier League Data Zone viewing mode.
Mark Locke, CEO of Genius Sports, commented: “Through Premier League Productions and their international broadcast partners, Genius Sports is revolutionising the viewing experience for millions of Premier League fans around the world.
“Powered by our Second Spectrum AI technology, we deliver an enriched visual experience with advanced analytics and key performance metrics in the live broadcast.”
PLP produces and distributes all of the English top-flight’s international programming, including the broadcasting of all 380 league matches each season.
To meet the growing demand amongst Premier League fans for data-driven insights, interwoven into the live broadcasts through an L-bar are player names, passing accuracy, shot speeds, sprints, total distance travelled, touches in the final third and pitch maps.
The Data Zone will also integrate official Fantasy Premier League updates and rankings to enhance the fan entertainment experience.The zone has already been adopted by NBC Sports, Sky Sports, Optus Australia, ESPN Brazil, Canal+ France and others, and will resume during Arsenal v Manchester City on 8 October.
