Real Madrid and Visit Dubai will co-launch a new fan park at Dubai Parks and Resorts, themed after the Spanish football club under the terms of a new agreement.
Both parties have inked a global partnership that aims to help generate new growth opportunities for both Real Madrid and Dubai.
The Real Madrid-themed park will be the first of its kind in the world to be themed around the 14x Champions League winners which will feature attractions such as a museum, football skill games and a wide range of restaurants and merchandise shops.
Emilio Butragueño, Director of Institutional Relations, stated: “We are very proud of this new partnership with Visit Dubai as the club’s first official destination. Dubai is striving for excellence in all its entertainment activities, a goal shared by the club.
“We are delighted to be bringing this exciting tourist destination to our fanbase of millions of madridistas around the world.”
The collaboration will also offer a range of “unique and special experiences” for Madrid fans, as Visit Dubai will bring a taste of Dubai culture to the Santiago Bernabeu stadium on match days.
Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing, added: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights.
“With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”