Leeds United FC has unveiled its latest sports betting partner as European and Asia Pacific operator 12BET.
The firm joins the club at a moment of rapid growth, and will look to further capitalise on it by expanding its presence to an “already large” fan base across Asia.
Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”
Founded in 2007, 12BET offers sports betting and casino experience that will now be supported by geo-targeted assets, club IP and further promotional material through the Leeds United deal.
The operator has already managed to sign several other high-profile football teams, including Sevilla FC, Wigan Athletic and Hull City, while also being in talks with Crystal Palace, West Brom, Newcastle United and Birmingham City.
In other sports, 12BET has also landed partnerships with the International Table Tennis Federation and the Badminton World Federation.