Leeds United has announced a pair of new deals with Boxt becoming the club’s front-of-shirt sponsor and UNIBET being named as training kit partner of the club. 

The club described Leeds-headquartered BOXT as ‘a loyal and valued partner of the club since their formation in 2017. 

The new deal will see BOXT branding feature across the front of Leeds United men’s and women’s first team kits, along with all academy and replica shirts for both adults and juniors.

Working alongside BOXT, Leeds United will spearhead brand activity by the creation of innovative partnership activations, digital campaigns and exclusive fan offers.

Andy Kerr, Chief Executive & Founder of BOXT, commented: “This is a really exciting partnership for BOXT and one we are delighted to be continuing as principal partner. We have always felt closely aligned to Leeds United and the fans.  

“As an innovative and ambitious brand, we look forward to a successful 12 months for both the club and ourselves, as we look to expand our product offering further into solar panels and battery storage solutions.”

Mel Butler, Executive Chairman & Founder of BOXT, continued: “BOXT’s concept was developed at Elland Road and it is incredibly special to see our logo on the front of the Leeds United shirt just six years later. We’ve been on an impressive journey so far and we see this partnership as a real symbol of our ambition to drive the business forward internationally.”

Meanwhile, as a result of the deal with UNIBET, the betting operator’s branding will feature on the men’s first team and women’s team training wear along with the men’s first team coaching staff.

Sam Mead, UK Head of Marketing at Kindred Group, commented: “We are delighted to be linking up with Leeds United once again through this new partnership. Our industry-leading model of sponsorship provides benefits to both clubs and their communities – something we will drive forward throughout the season.”

Utilising partnerships, Kindred has placed an enhanced focus on social responsibility – forming an extensive suite of tools and proprietary technology to help customers avoid gambling harm. In 2020, Kindred Group became the first global online gambling company to announce its ambition to reach zero revenue from harmful gambling through its ‘Journey Towards Zero’. 

Paul Bell, Executive Director at Leeds United, added: “We are pleased to welcome UNIBET as our new Official Training Wear Partner. We have previously enjoyed a long-standing relationship with the Kindred Group through their 32Red brand who were on the Front of Shirt when we were promoted as Championship Champions at the end of the 2019-20 Season. ”

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