The Los Angeles Lakers have partnered with local broadcaster Spectrum to launch a new in-market direct-to-consumer streaming platform for live NBA games.
The new subscription streaming service, SportsNet+, will broadcast live Lakers games in regional territories – South California, Hawaii and Southern Nevada – and also offer exclusive content for fans of the NBA team.
Other additional benefits for Lakers fans on SportsNet+ include a 24/7 feed of programming, as well as authenticated access to the service included in a wider bundle that costs $19.99 a month or $179.99 a year.
Dan Finnerty, Senior Vice President of Spectrum Sports, said: “With the start of the NBA regular season, the launch of Spectrum SportsNet+ will allow even more fans to enjoy live Lakers games and in-depth, unique coverage of their favourite team, with or without a pay TV subscription.
“By offering a variety of packages, we’re giving fans more choice and flexibility and taking another step towards evolving the regional sports network model in this new era of sports viewing.”
The Lakers join the likes of the Los Angeles Clippers and Phoenix Suns in providing dedicated streaming services for NBA games.
SportsNet+’s broadcast of Laker games began last night (30 October) when the team narrowed out a victory over Orlando Magic 106-103 at Crypto.com Arena.
“This new service gives Lakers fans another way to watch their favourite team in action on the court,” added Tim Harris, President of Business Operations of the Los Angeles Lakers.
“The launch of Spectrum SportsNet+ brings the premium, in-depth coverage, analysis and behind-the-scenes content to more fans across the region, allowing us to reach more people every day and grow the next generation of Lakers fans.”