Mexico City football team Club América has announced the appointment of IMG as its commercial partnership agency.
The agreement will allow IMG to focus on expanding the club’s popularity across North America, especially in the US, where it will look to broker new international sponsorship deals.
Héctor González Iñárritu, Club América’s President of Operations, commented that he’s looking forward to the commercial opportunities that the club’s partnership with IMG will bring for both sides: “We are sure that this alliance will support our growth in the USA and create more commercial opportunities for our club.
“We’re also really proud to partner with IMG in a deal that will generate huge value on both sides.”
Club América is one of the founding members of the Primera División and boasts an impressive achievement record in Mexico’s top-flight football division, Liga MX, winning a record thirteen league titles, six Copa México titles, and seven CONCACAF Champions League trophies.
Adolfo Bara, SVP & Managing Director of Football Events at IMG, added: “Club América is a club with an incredibly rich heritage and track record of excellence, both domestically and on the international stage.
“Its impressive and highly engaged fanbase is testimony to the club’s many successes on the field. We’re proud to partner with Club América to seek new commercial opportunities that can unlock further value for this iconic club in one of sport’s biggest markets and around the globe.”
Club América is the latest edition to IMG’s expansive portfolio of football partnerships, which include teams and leagues like Real Madrid CF, Juventus FC, CONMEBOL, La Liga, and Leagues Cup.
