Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.
Following the update, supporters are able to access the latest news, videos and key information on the app’s Match Centre. This feature covers news from all levels of the game, including the three Betfred Super Leagues – men’s, women’s and wheelchair – as well as cup competitions.
Additionally, the app will feature a new prediction game, which allows fans to predict results across the game to compete with fellow supporters and win weekly prizes. There will also be other interactive features such as Player of the Match votes, polls and more.
Finally, the re-launch will enable users to log in to their Rugby League One account via the app for the first time.
IMG has stated that these improvements follow a record-breaking year, reporting over 8.5 million engagements across all Rugby League social media channels and over 162 million individual views on Rugby League video content.
Rugby League Commercial was founded in 2022, as part of a realignment between the Rugby Football League and Super League Europe, which led to IMG taking charge of the commercial arm of the league.
Since then IMG has launched several initiatives, launching a Super League Game last January which aimed to transform the league’s digital presence – a key long-term goal of IMG in the partnership.
Significant progress has been made on this target, as last season saw the highest-performing International Test Series, Betfred Challenge Cup Final, Magic WKND and Betfred Super League Play-Offs and Grand Final, leading to a collective Year on Year uptick of 154% in engagements and 61% in impressions.
The Super League is set to kick-off in February and IMG has shown no signs of slowing down. In October, Rugby League Commercial appointed Joe Steel as its Director of Marketing and Communications.
In his position, Steel will lead the marketing and communications strategies for Rugby League Commercial, while also assisting with the ongoing efforts of IMG.