Manchester United and WOW Hydrate have confirmed a new global partnership that will see the fitness drink become the club’s official sports hydration partner.
The partnership will see a host of new campaigns and activations, featuring both the men’s and women’s first teams.
Jake Brocklesby, Global Director of WOW Hydrate, said: “This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach and innovative technology.”
As a result, WOW HYDRATE will be available within the club’s Old Trafford stadium, with products available to purchase at all matchday concourse retail points, and across the men’s, women’s and academy training facilities at the club’s Carrington Training Centre.
Queenie Porter, Managing Director, WOW Hydrate, said: “This is a major step for our brand. As well as creating global recognition of WOW HYDRATE products, we want to develop our ongoing commitment to supporting grassroots football and plan to communicate this through our partnership with Manchester United. We are excited to see the club’s supporters discover and interact with WOW HYDRATE in the weeks and months ahead.”
The activations will feature video content involving United first team players such as, Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho.
Victoria Timpson, CEO of Alliances of Partnerships at Manchester United stated: “WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them.
“We look forward to not only introducing our global fans to the science behind its range of hydration products, but also supporting the work it does within our footballing community.”