Betano becomes first-ever betting partner for UEFA 


Kaizen Gaming-owned brand Betano has secured a global sponsorship deal for the next edition of the UEFA European Football Championship taking place in Germany. 

Through the deal, Betano has become the first betting company to reach a partnership with UEFA. It follows the brand’s success with the last FIFA World Cup held by Qatar in 2022. 

On the partnership with UEFA, Kaizen Gaming Founder and CEO, George Daskalakis, commented: “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. 

“This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.

“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”

The UEFA EURO 2024 will take place next summer between 14 June and 14 July, with a total of 10 cities planned to host as the tournament moves across the country. 

Guy-Laurent Epstein, UEFA Director of Marketing, added: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. 

“Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”

Previous articlePENN gets US boost to ESPN BET visibility with NHL deal
Next articleThe Racing App: William Woodhams explains Fitzdares content ambitions