Vietnamese Viettel Telecom has announced that it has obtained UEFA EURO 2024 broadcasting rights for its streaming platform TV360.
The deal means that TV360, for the first time ever in Vietnam, now holds broadcasting rights for the EURO Championship tournament and its qualifying stages.
TV360 will exclusively broadcast and distribute the tournament next summer across all television platforms and social media in Vietnam, a competition that, according to viewing figures, is one of the largest football tournaments in the world.
Via data from Deadline, the EURO 2020 Final’s TV audience in the UK peaked at 31 million – nearly half of the country’s population – and a total competition viewing figure of 5.2 billion across the globe.
Guy-Laurent Epstein, Marketing Director of UEFA, commented: “We are delighted to collaborate with Viettel as the home of UEFA national team competitions in Vietnam.
“Vietnamese fans will be able to fully enjoy the UEFA European Championship qualifying matches, UEFA Nations League matches for six consecutive years (2023-2028), and, especially, the UEFA EURO 2024 finals with the highest quality on Viettel’s digital platforms, TV360 and Viettel TV.”
Previously, Vietnamese viewers were required to register with two different providers to watch both the qualifying matches and the finals tournament.
Through Viettel Telecom’s deal with UEFA, the company will look to offer a “complete tournament experience” and strengthen its next growth phase message of keeping technology at the heart of the viewing experience.
