The esports report – Esports sector deepens gambling links 

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From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.

This week’s edition highlights the latest gambling-related development in the esports sector, with partnerships from G2 and SAW. 

G2 signs new betting partner M88 Mansion 

Esports firm G2 Esports has entered a new partnership with Asian gambling provider M88 Mansion. 

The deal will see M88 become the official betting partner for G2 Esports’ Counter-Strike and Dota 2 teams.

Both rosters will be utilised to provide M88 with increased brand visibility through a range of activations, such as watch parties and fan-centric competitions. No further details surrounding the partnership were provided. 

SAW taps to launch custom slot machine 

Portugal-based esports organisation SAW has teamed up with online casino company for the launch of a custom-made online slot machine. 

Named as SAW:GG, the slot machine which is also compatible with mobile devices is powered by the Solverde platform.

Carrying a Counter-Strike theme, the slot machine offers players the chance to test their luck and win cash by interacting with various guns and case icons. 

Saudi Arabia and Japan sign MoU for international esports exchange

Saudi Arabia and Japan have co-signed a Memorandum of Understanding to enhance the esports sector across both countries. 

Putting pen to paper, the Saudi Esports Federation and the Japan Esports Union will collaborate on future knowledge and talent exchange projects to bolster developments within the industry. raises £9.56m to support content creators has successfully raised £9.56m in Series A funding as part of its product development acceleration strategy. 

Led by VC fund Drive Capital, the investment will help to offer a better service for the content creators using the firm’s platform.

Nick Cuomo, CEO and Co-Founder of Allstar, commented: “Our vision is to seamlessly integrate our technology across all games and game engines, positioning Allstar as the go-to platform for gamers both before and after their gaming sessions.

NOVO Esports raises capital to grow esports sector

Two private investors have helped Italian esports firm NOVO Esports raise a total of £95,000 in what has been marked as a “crucial step” for the company. 

This follows an earlier funding which saw NOVO receive £47,000 as part of its first round of investment. 

Emanuele Acerbis, CEO and Co-Founder of NOVO Esports, added: “We believe there are immense growth opportunities in the esports sector, and it’s crucial to gather the capital necessary to leverage these opportunities in the best possible way.”

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