Unibet has signed a year-long sponsorship agreement with female boxers Raven Chapman, Nina Hughes and Ellie Scotney to help drive growth in the sport.
The sponsorship deal is the largest ambassador deal for women’s boxing in the UK, with the Kindred-owned sportsbook stating it outstrips “any commercial agreement made by a UK company regarding sponsorship length and value”.
Sam Mead, General Manager Kindred Group, said: “Interest in women’s boxing is booming, and we felt it was imperative for Kindred to double down on our commitment to the sport – and these three fantastic fighters in particular.
“We couldn’t think of three better brand ambassadors for Kindred, as they encapsulate everything that is great about boxing. We can’t wait for what the next year will bring for them all, and we hope that Kindred’s support helps drive them to even bigger and better achievements.”
Chapman, signed to Frank Warren’s Queensbury Promotions, is the WBC International Champion. Scotney is part of Shane McGuigan’s stable of fighters and recently became the IBF World Super-Bantamweight Champion with a victory over Cherneka Johnson. Hughes has held the WBA Bantamweight world title since July 2022.
Chapman added: “Unibet has made a clear commitment to women’s boxing, and it’s exciting to be part of it. In speaking to them, it was clear that their ambitions for the sport match mine, and their support will be invaluable to me as my career develops.”
Kindred’s sponsorship model is focused on contributing responsibly and sustainably to sporting organisations and communities. The betting operator has invested in local communities and clubs, including #TeamTalk initiatives, a mental health project that aims to provide a `safe space’ for men to talk, which is supported by Wayne Rooney and Steven Gerrard.