Betano has secured the title sponsorship of Argentina’s Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.

The agreement between the Argentine Football Association (AFA) and Betano seeks to offer Argentine football fans a distinctive experience, emphasising the connection between passion and enjoyment, while prioritising the enhancement of the overall fan experience. 

In addition, the Kaizen Gaming-owned operator will provide first hand experiences to fans of each team in the league.

Claudio Tapia, President of AFA, commented: “The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football and we have thus configured new and attractive brand assets. 

“With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies. This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country. 

“We thank Betano for their confidence in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome Betano as a Naming Sponsor of the Professional Football League.”

The AFA Professional Football League will support and collaborate with Betano as it expands its presence across the country, aligning with Argentina’s most beloved sport.

This sponsorship agreement will receive the backing of the AFA to execute joint marketing and communication strategies with Betano, including on-field activations and prize giveaways for fans in the country.

The Betano community will have exclusive opportunities to access unique experiences, win tickets to Professional League matches and participate in raffles for kits of their favourite teams.

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, said: “From the legendary ‘Superclasico’ to their clubs’ record 25 Copa Libertadores titles and the National Team achieving glory at the World Cup in Qatar, Argentina is never short of exciting football moments. 

“Its league’s long and established history and its recognition among the top ten globally also make it a launching pad for many of tomorrow’s most talented stars. 

“Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences. We wish a great start to the Betano Tournament this Sunday.”

This deal bolsters the Greek betting firm’s presence in South America, which it further solidified in April when it became the title sponsor of Brazil’s Campeonato Brasileiro Série A.

Lately, the betting operator has been leveraging football in the UK to increase its visibility. Just last month, Betano secured a front-of-shirt deal with Premier League club Aston Villa, maximising the limited window available for such agreements.

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