Brazil Betting Bill paving way for sports sponsorship activations
Credit: Jefferson Bernardes / Shutterstock

CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.

The Campeonato Brasileiro Série A club has named the Flutter Entertainment betting exchange a partner of both its men’s and women’s teams until 2026.

Betfair branding will feature on the Vasco men’s and women’s kits, with the new shirt making its debut over the weekend. In addition, the brand will also produce exclusive digital content and have a presence across the team’s digital media.

“It is an honour and an achievement to close this partnership, the largest in Vasco’s history, with Betfair,” said Vasco CEO, Lúcio Barbosa

“There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead but our commitment to working seriously and hard for Vasco continues.”

Lastly, Betfair will also work on fan engagement activities with the club such as raffles and prizes for VIP tickets, official products and exclusive promotions and experiences.

The partnership comes ahead of the launch of Brazil’s first nationwide regulated betting market. The sector is anticipated to be one of the largest in the world, and various international operators are eyeing up a foothold in the country.

This has understandably come with a significant amount of sponsorship activity. Companies have been particularly keen to build up a presence in the highly visible SBrasileiro Série A.

Betfair International General Director, Kimberly Daly, said: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.”

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