Wolverhampton Wanderers has named JD as its shirt sleeve sponsor for next season as part of a new multi-year deal.
The deal will see the JD logo feature on the playing kits of all Wolves teams for the 2024/25 and 2025/26 seasons, including the men’s and women’s first-teams, through to under-21s and the club’s entire academy set-up.
To celebrate the new partnership, JD and Wolves collaborated with Wolves Records artist and Wolves Foundation Ambassador Reepa and Birmingham-born artist/producer Mutual to write and record a track with an accompanying launch video.
The new track, ‘Green Light Grove’, features a string arrangement by Rosie Danvers produced by a 30-piece string orchestra from the Royal Birmingham Conservatoire, performing the track in the centre of the Molineux pitch.
Russell Jones, General Manager for Marketing and Commercial Growth, said: “We are thrilled to welcome JD to our growing family of partners, and we look forward to bringing this partnership to life over the next two seasons.
“It’s clear that JD and Wolves share many values, and their interest in music and entertainment as well as football, meant that this partnership was a perfect fit.
“The partnership launch video, created in collaboration with JD, perfectly demonstrates both parties’ ambitions to stand out from the crowd and do things differently. We hope that this is just the start of things to come from this exciting partnership.”
Michael Armstrong, Global Managing Director at JD, added: “JD are delighted to welcome Wolves to our growing roster of top tier football sponsorships.
“This collaboration with Wolves marks a new chapter in our commitment to celebrating sports culture and amplifying the spirit of teamwork.
“We are thrilled to stand alongside Wolves and champion the values of passion, integrity, and excellence that define both our brands.”
Elsewhere, Wolves were the only team to vote in favour of removing Virtual Assistant Referee (VAR) from the Premier League. The final vote was 19-1 in favour of keeping VAR during a recent vote.
