Wolverhampton Wanderers has agreed a two-year sponsorship deal with DEBET to become the Premier League’s new front-of-shirt sponsor.
The new principle sponsorship deal will run into the end of the 2025/26 season, where the self-imposed gambling sponsorship ban on the front of Premier League club shirts will take effect.
The deal with DEBET has been hailed by Wolves as the “biggest in the club’s history” and will see DEBET’s logo and branding be featured on both the men’s first team kit and training kit.
Russell Jones, Wolves General Manager for Marketing and Commercial Growth, said: “We are delighted to announce this record partnership between Wolves and DEBET.
“Since our discussions began, we’ve been impressed with their professional approach, and their appointment of knowledgeable individuals, who will be dedicated to making sure this partnership is a success.
“We look forward to working with DEBET over the next two seasons to grow the presence of both brands internationally.”
Established in 2019, DEBET is a Southeast Asian gaming platform, offering a range of sports betting and casino gaming products.
Speaking at Molineux earlier this week, Alan Alger, spokesperson for DEBET, said: “This is a historic deal for DEBET and everyone is already excited for next season to begin and to see the branding on the shirts and throughout the stadium.
“Wolves is a prestigious club and everyone at DEBET is proud to be part of the biggest principal partner deal the club has ever signed.”The agreement with DEBET signals the end of Wolves’ two-year shirt sponsorship deal with AstroPay.