Fireball Whisky has been named as Salford City Football Club’s latest front-of-shirt sponsor ahead of the 2024/25 season. 

The US shot brand signed a multi-year deal with the League Two club to feature on Salford City’s first team men’s kit over the next three seasons in a 360-degree partnership. 

The agreement will see both parties curate digital content for broadcast and social media platforms, as well create in-store and on-field branding experiences

Nicky Butt, CEO at Salford City, said: “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them. 

“Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”

The Fireball Whisky brand will first be on display during its opening day fixture of the League Two season against Port Vale at the Peninsula Stadium on 10 August. 

Lorenzo Farronato, European Marketing Director at Fireball Cinnamon Whisky, said: “Football is a game all about shots – taking them and making them is what the game is all about. 

“So, as the #1 shot brand in the USA, Fireball was inspired to enter the game but knew we needed to do it right. Fireball’s partnership with Salford City FC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way. 

“We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”

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