Paris Saint-Germain has formed a new global partnership with wine and spirits provider Pernod Ricard through their shared commitment to upholding French values and excellence.
The four-year partnership will begin during the current 2024/25 season and will cover PSG’s men’s and women’s teams with Pernod Ricard becoming their official partner and provider.
The company will become the exclusive champagne and spirits provider for the club, also gaining enhanced visibility and communications rights to allow Pernod Ricard to maximise its brand.
Nicola Ibbetson, Director of Partnerships and Sponsorships at PSG, said: “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain.
“This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”
The two parties cited a shared commitment to creating sophisticated on-ground experiences that embody what both entitled represent as a key cause for the partnership, being two of the ‘leading brands that will amplify the essence of French savoir-faire”.
Philippe Guettat, EVP Global Brands at Pernod Ricard, added: “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité.
“Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.”
