ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary of its founding.

As part of a partnership with GENUINO, the Serie A team will release its ‘When football meets the metaverse’ NFT exhibition via the Arium platform from today.

The club’s NFT’s are both physical and digital, representing the 95 years of the team’s history, featuring notable performances by ACF Fiorentina players, vintage jerseys, victories and trophies. Fans of the club will gain free access and will be able to view some of the NFTs, part of Florentina’s VIOLA 9.5 collection.

“We are happy to launch a project that links NFTs to the history and culture of our club, and to be the first in Italy to adopt a technology that will allow us to create digital collectibles and physical memorabilia certified on the blockchain,” said Joe Barone, ACF Fiorentina General Manager.

“The objective was to innovate both from fan engagement and from the club heritage and value, meeting the needs of a new generation of fans, presenting ACF Fiorentina to the global audience.”

Multiple NFT drops will occur until June 2022, with more than 200,000 products split into eleven seasons and consisting of images, 3D jerseys, sports memorabilia and original works of art made in collaboration with the Fiorentina Museum and the Florence International School of Comics.

Eleonora Mulas, GENUINO Co-CEO, remarked: “After the sold out of the first 95 NFTs in ACF Fiorentina history launched on August 5, we are proud to unveil to the Viola fans and to our community, the Viola 9.5 collection, a new chapter on the innovation path that we started together back in 2019 with the match worn jerseys certification. 

“For the first time ever in the sports field, thanks to our collaboration with Arium, we will bring football inside the metaverse, presenting the Viola 9.5 collection with a virtual exhibition, that will be soon open to fans from all over the world, giving everyone the opportunity to live the ACF Fiorentina brand.”

NFTs have become an increasingly popular means of revenue generation and fan engagement for sports organisations over the past year, with the Premier League, Portuguese Football Federation (FPF), French Football Federation (FFF) and German Football Association (DFB) exploring the possibility of launching NFTs. in particular has enjoyed considerable success in the sporting space, having secured agreements with a plethora of major clubs including AC Milan, Atlético Madrid, Arsenal, Barcelona, Everton, Inter Milan, Juventus, Manchester City and Paris Saint-Germain.

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