Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia.
The club will work with StairMedia to maximise its visibility through the advertising firm’s LED technology systems to activate new advertisement opportunities within the steps of the Etihad Stadium.
This new technology will enable Manchester City to capture new avenues for its sponsored partners by being broadcasted on cameras and transmit images during football fixtures and live events.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented: “As the most watched football team globally across all competitions for the second consecutive year, Manchester City’s growing audience means more eyes are on our brand and partner advertisements than ever before.
“With the addition of StairMedia’s dynamic LED system on the steps of the East Stand, alongside our Supersized LED system already in place, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising and we are proud to offer our partners the opportunity to connect with our global audience through these high exposure branding platforms.”
Manchester City states that StairMedia is the “sole company in the world to commercialise this innovative system and are experts in the identification of prime locations for installation in sport venues”.
In 2023, the LED technology was implemented at the Etihad Stadium and integrated into the club’s advertising asset portfolio. This innovation enhanced brand visibility for sponsors in previously untapped locations within the stadium.
Francisco J. Ortiz, CEO of StairMedia, said: “We are thrilled to announce our partnership with Manchester City, a team that shares our passion for innovation and excellence.
“The StairMedia system strategically placed on the stairwells will bring an unprecedented level of engagement and excitement to the fan experience. Our cutting-edge technology will not only enhance the match day atmosphere but also provide a unique platform for brands to connect with fans.
“As the landscape of content consumption grows more competitive, one thing remains constant: sports continue to dominate across all platforms. No other content draws as many viewers globally, and soccer leads the charge as the world’s most-watched sport.
“At StairMedia we understand the power of this connection. That’s why we are the partner for brands aiming to reach the largest and most engaged audiences through the unparalleled reach of sports, especially soccer.”
