Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.
Through this new partnership, F1 has revealed that American Express Card Members will gain access to a wider range of benefits and perks, such as Amex Presale Tickets, Paddock Club and Grandstand tickets.
Additionally, American Express will also host business customers and partners through certain hospitality offerings.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an official partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”
Benefits for cardholders start at this weekend’s Mexico City Grand Prix, taking place between October 25-27. At this race, F1 is offering Amex cardholders access to complimentary Amex Race Radios to tune into track commentary and fans with eligible race tickets can also spend time at the Amex Fan Experience space.
Elizabeth Rutledge, Chief Marketing Officer at American Express, said: “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world.
“With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”
Last October, the payments giant became the racing competition’s official payments partner in the Americas. Their relationship then expanded, with American Express sponsoring the F1 Academy, which it will continue to be the official sponsor of for the remainder of the 2024 season.
