West Ham United has announced a new partnership with Ohana Development, a real estate developer from the United Arab Emirates, as its official global partner.
This multi-year global partnership will see Ohana Development prominently featured at all men’s fixtures at the London Stadium, with visibility across the pitchside LED advertising boards and the two large screens within the stadium.
Nathan Thompson, Chief Commercial Officer at West Ham United, commented: “We are thrilled to welcome Ohana Development, a leading real estate developer from the UAE, into this first-of-its-kind partnership.
“The community-driven ethos shared by both brands forms the foundation of this collaboration, ensuring that local and international Hammers fans alike will benefit from this exciting initiative.
“West Ham United’s global brand has grown significantly. This partnership showcases the club’s broad appeal while supporting industries in expanding their reach locally and internationally.”
Additionally, the agreement will involve the developer engaging with fans through exclusive in-market activities, featuring club ambassadors, highlighting the developer’s innovative projects across the emirates.
The collaboration will also showcase Ohana’s state-of-the-art projects in the UAE and Lebanon to the club’s worldwide audience.
Husein Salem, CEO of Ohana Development said, “We are very pleased to embark on this exciting journey with West Ham United as their Official Global Partner.
“At Ohana, we are committed to crafting bespoke, world-class developments that blend elegance and exclusivity, elevating the standard of luxury living that brings families and communities together, much like how West Ham unites its fanbase.
“This partnership allows us to showcase our projects on an international stage while reinforcing the values of customer centricity, attainable luxury and family that define our brand.”
