West Ham United FC has formed an agreement with open payments platform Trustly, naming the firm its official global open banking partner.
The Premier League team has a huge fan base, spread throughout its East London heartland as well as the rest of the UK and internationally.
As a result of the partnership, Trustly will gain significant brand exposure, both due to the club’s global following and as a result of in-venue advertising at the team’s London Stadium.
“At West Ham United, innovation is key to everything we do and we are thrilled to partner with Trustly, an organisation that is redefining the speed, simplicity and security of payments through its own products,” said Nathan Thompson, West Ham United’s Commercial Director.
Over 2.5 million British banking customers connect their accounts to trusted third-parties, an increase from the January 2020 figure of one million, according to data from the Open Banking Implementation Entity (OBIE).
Founded in 2008, Trustly currently serves up over 8,100 merchants, connecting them with 525 million customers and 6,300 banks in 30 countries. Furthermore, the firm processed over $21 billion transitions globally in 2020.
“Trustly is delighted to partner with West Ham United, the iconic London club in the Premier League,” commented Johan Nord, EMEA Chief Business Officer, Trustly.
“This partnership comes as the UK’s adoption of Open Banking experiences tremendous growth. We’re overjoyed to combine the worlds of football and payment solutions, and we look forward to working closely with West Ham throughout this multi-year partnership.”
The Stockholm-registered firm joins a range of companies to become official partners of West Ham United, including Monster Energy, Scope Markets, Heineken, Eva Air and LycaMobile.
In addition to its official partners, the Hammers’ principal sponsor is online sports betting operator Betway, whilst sportswear manufacturer Umbro remains its technical partner.