Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.
The partnership between Vitality and the East London-based Premier League club will cover both the men’s and women’s teams, and see the firm take advantage of branding and marketing opportunities at The Hammers’ London Stadium.
Vitality’s logo and branding will feature across LED advertising boards, static perimeter boards at West Ham women’s fixtures and on media backdrops during all home games.
“We are hugely proud and happy to have agreed this partnership with Vitality, who is without doubt one of the most-respected and inspiring companies in the UK,” said Nathan Thompson, Commercial Director, West Ham United.
“In all our discussions, it was clear that there is a real shared ethos between us, as West Ham United and Vitality are both determined to help people lead healthier, longer and more active lives.
“Just like our own community projects, Vitality make a positive difference to many people across the UK, empowering them to put a greater emphasis on healthy living. I would like to welcome Vitality to West Ham United, we are looking forward immensely to working together.”
The agreement represents a further enhancement of Vitality’s marketing presence in football, having partnered with the FA to secure the naming rights to the FA Women’s Cup, whilst also partnering with Scottish Premiership champions Rangers FC and Premier League club Southampton.
Additionally, the company’s arrangement with AFC Bournemouth of the EFL Championship has seen it gain the stadium naming rights to the latter’s home ground.
Neville Koopowitz, CEO of Vitality, added: “We are delighted to be partnering with West Ham United as their Official Wellness Partner across both the men’s and women’s teams.
“Building on their programmes to improve the lives of those in their local communities, we look forward to working together to inspire many more to get active and make positive changes that benefit their health.”