The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.
As part of the partnership, Nike will outfit all AUF men’s and women’s national football teams, including the federation’s Olympic, beach football, futsal and e-sports teams.
The partnership is designed to advance the sport of football in Latin America, with an emphasis on grassroots initiatives and youth development through community impact programmes.
Doug Bowles, Nike VP and GM, Latin America, said: “The Uruguayan Football Association is a powerhouse in Latin American football
“This partnership underscores our deep commitment to fuelling the passion for football in the region and across Latin America, particularly among youth. We look forward to partnering with the federation to serve players and supporters with Nike’s one-of-a-kind innovation and design.”
By joining forces with the AUF, Nike plans to increase football participation and access among Uruguayan youth, enhance local football programmes and coaching education, and promote social change through sport.
In addition, the partnership will also enable the brand to leverage its global expertise and resources to support the AUF’s community initiatives, creating a sustainable and seamless pathway for young players to grow and improve, such as recent Uruguayan players like Luis Suarez, Edinson Cavani and Federico Valverde.
“It’s not just about looking sharp, it’s about performing at our best”, said Valverde.
“The innovation and design that Nike brings to the table is unmatched and helps us stay focused throughout the game.”
